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2024 Pricing Survey

Lightspeed is conducting an anonymous pricing benchmarking survey. Usage-based pricing has become increasingly common in the past couple of years. This survey seeks to explore how startups view the trade-offs of usage-based economics and its effects on revenue models and customer preferences.

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Chapters

Pricing

This 2 part series explores how some of the most successful companies are able to achieve profitable growth and monetization by designing innovations around customer needs, value, and willingness-to-pay. Specifically, we discuss key insights/trends around SaaS pricing.

Speakers:
  • Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners based in its San Francisco/Silicon Valley office. Madhavan is the co-author of the bestselling book titled “Monetizing Innovation” and advises companies of all sizes from Fortune 500s to startups- including Asana, Segment, Uber, Stripe.
  • David Freeman, SVP of Business Operations at Thoughtspot

Customer-Driven Growth

In this session, the CEOs of Gainsight and Seismic discussed opportunities for driving growth through your customer base. They covered strategies and tactics to maximize revenue from sales and customer success organizations impacted by covid.

Topics Covered:
  • Lead generation opportunities- translating in-person channels to virtual formats
  • Retention/Expansion opportunities- tactics to grow revenue with existing customers
  • Organizational opportunities- strategies to maximize the impact of your sales and customer success teams
Speakers:
  • Arif Janmohamed, Partner, Lightspeed Venture Partners
  • Nick Mehta, CEO, Gainsight
  • Doug Winter, CEO, Seismic

Category Defining Companies

Creating a new category is difficult. As a founder, you need to convince customers, future employees, and investors to buy into your long-term vision without the benefit of a proven path to success. In this live session, we covered lessons from our most successful category creators: Nick Mehta (CEO, Gainsight), Sanjay Beri (CEO, Netskope), and Sudheesh Nair (CEO, ThoughtSpot).

Topics Covered:
  • How to build the foundation of your company within a new category
  • Best practices for building brand awareness
  • Go-to-market lessons and recommendations
Speakers:
  • Arif Janmohamed, Partner, Lightspeed Venture Partners
  • Nick Mehta, CEO, Gainsight
  • Sanjay Beri, CEO, Netskope
  • Sudheesh Nair, CEO, ThoughtSpot
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