2024 Pricing Survey

Lightspeed is conducting an anonymous pricing benchmarking survey. Usage-based pricing has become increasingly common in the past couple of years. This survey seeks to explore how startups view the trade-offs of usage-based economics and its effects on revenue models and customer preferences.

Upcoming PLG Workshop

Join us at our upcoming Product-Led Growth Workshop with PLG expert Hila Qu on August 30, 2023.

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Rich Liu

CRO @ Everlaw

SF Bay Area
Sales & GTM
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About Me

Rich is a biomedical engineer turned COO/CRO and investor, having scaled five multi-billion dollar unicorns across two IPOs, a successful acquisition, and numerous funding rounds. He has built global business orgs spanning sales, account management, customer success, support, operations, strategy, partnerships, alliances, and business development.

Recognized as a 2021 Top 100 Global Sales Leader, Rich has exceptional breadth as an operator, having scaled companies spanning Series A to Fortune 500. He's shaped enterprise sales-driven, high-velocity, and self-serve/PLG go-to-market motions for B2B, B2C, & B2B2C companies across industries including SaaS/software, fintech, IT, media, internet, & financial services.

Rich is an audacious optimist. He considers his mission in life as building legendary organizations, who transcend their era and their industry by fundamentally changing the way people live and work. Rich is energized by building high-performing teams, who strive to raise the bar for excellence while fostering a deep sense of community and individual growth.

Focus Areas

  • Enterprise
  • Sales & GTM
  • Software
  • Travel
  • SaaS

Stage Focus

  • Early
  • Growth

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