2024 Pricing Survey

Lightspeed is conducting an anonymous pricing benchmarking survey. Usage-based pricing has become increasingly common in the past couple of years. This survey seeks to explore how startups view the trade-offs of usage-based economics and its effects on revenue models and customer preferences.

Upcoming PLG Workshop

Join us at our upcoming Product-Led Growth Workshop with PLG expert Hila Qu on August 30, 2023.

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Ofer Ben David

EVP R&D @ TripActions

Location: 
SF Bay Area
Enterprise
Engineering
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About Me

High tech executive, with extensive leadership experience in the US and Israel. Expertise in large-scale enterprise software, in the areas of product development, engineering, SaaS, business operation, customer engagement, global market development, and global operations.

  • 16 years of industry experience (10 years in Israel, 6 years in the US) in the software industry and 10 years in the IDF (Israeli army) as an officer.
  • Expertise in leading large-scale enterprise software development organizations (1000+ people) in the full product life cycle, including product requirements, architecting, design, implementation, testing, release, sustaining, and customer support. Experience in managing successful new product development, roll out, and market share growth.
  • Executive leadership: 14 years of management experience in R&D and global operations. Strong track record in building, growing and leading large-scale, high-performing global organizations with teams in the US, China, India, Ukraine, and EMEA. Charismatic, strong leader with track record of driving change and turnout teams, products, and business. People centric, with strong influential capabilities.
  • Customer focus: Business insight in emerging markets and SaaS. Partner closely with strategic customers, Sales, Customer operations and support. Engage with large accounts worldwide for improved customer experience and support.
  • Global strategy and operations: Lead large scale organizations and global operations for VMware and HP Software.

Focus Areas

  • Enterprise
  • Engineering
  • Software
  • Security

Stage Focus

  • Seed
  • Early
  • Growth

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