2024 Pricing Survey

Lightspeed is conducting an anonymous pricing benchmarking survey. Usage-based pricing has become increasingly common in the past couple of years. This survey seeks to explore how startups view the trade-offs of usage-based economics and its effects on revenue models and customer preferences.

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Ken Rudin

SVP of User Growth @ ThoughtSpot

Location: 
SF Bay Area
Enterprise
Consumer
Growth
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About Me

Ken is the SVP of User Growth at ThoughtSpot. Previously, he led the centralized User Growth and Analysis team at Google, where he focused on increasing user acquisition, engagement and retention across all Google products and services. His team worked with product teams across Google, providing analysis, best practices, tools, and services to optimize products and marketing campaigns for growth.

Prior to Google, Ken built the Analytics organization at Facebook, which included both the data scientist teams and the data engineering teams. He led the organization to deliver high-impact analyses across all Facebook products to optimize Facebook’s products and overall business.

Before Facebook, Ken was the VP of Analytics and Platform Technologies at Zynga, helping Zynga to become known for excellence in analytics, and helping to build the foundation for one of the world’s largest social gaming platforms.

Focus Areas

  • Enterprise
  • Consumer
  • Growth/Analytics
  • Software

Stage Focus

  • Early
  • Growth

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