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Corporate Events

Corporate events are an important way to build connections and foster high performance among employees. They can provide a much-needed opportunity for employees to connect with each other, learn from each other, and celebrate their successes. Events can also be used to communicate important company messages and values, and to build excitement and momentum around new initiatives.

When to Invest in a Corporate Event

Before investing time and resources into planning an event, it is important to clarify the "why" behind it. Why are we gathering? Why does it matter? How can the in-person experience punctuate the internal comms messages we're trying to get through?

Corporate events can be held for a variety of reasons, such as:

  • To celebrate company milestones, such as an anniversary or the launch of a new product or service.
  • To introduce new company policies or procedures.
  • To provide training or education to employees.
  • To network with clients or partners.
  • To simply provide a fun and enjoyable experience for employees.
Team Bonding & Cohesion

For remote-first companies, events should focus less on collaboration and alignment, as these aspects should already be part of day-to-day work. Instead, corporate events should prioritize deepening relationships, fostering a strong company culture, and providing enjoyable experiences. By creating opportunities for employees to know their teammates beyond just avatars, they can develop greater empathy when communicating remotely through platforms like Slack.

Employee Retention

Another reason to organize corporate events is their potential as effective retention tools. Well-executed events have the power to engage employees and cultivate a strong sense of belonging to the company's culture. They also provide an opportunity to showcase the company's brand to individuals who can amplify its message. However, it is crucial to ensure that the event delivers a high-quality experience, as a subpar event could have the opposite effect on attendees' perception of the company.

Important Updates & Company News
Employee Onboarding & Training
Business Development & Conferences

Planning a Successful Event

When planning a corporate event, it is important to keep the following in mind:

  • Set clear goals and objectives. What do you hope to achieve with the event? Do you want to build relationships, communicate important messages, or simply provide a fun and enjoyable experience?
  • Target the right audience. Who are you trying to reach with the event? Make sure to tailor the event content and activities to the interests and needs of your target audience.
  • Choose the right location and date. The location and date of the event should be convenient for your target audience.
  • Create a compelling agenda. The agenda should be well-organized and include a variety of activities and speakers that will appeal to your target audience.
  • Promote the event effectively. Make sure to promote the event to your target audience in a timely and effective manner.
  • Follow up with attendees after the event. Send out thank-you notes and/or surveys to get feedback on the event.
Benefits of Virtual Events

Virtual events offer a number of advantages over traditional in-person events, including:

  • Increased reach and accessibility. Virtual events can reach a wider audience, including employees who are located in different parts of the world or who have difficulty attending in-person events.
  • Lower cost. Virtual events can be significantly less expensive to plan and execute than in-person events.
  • Flexibility. Virtual events can be more flexible in terms of scheduling and format.
  • More sustainable. Virtual events have a smaller environmental impact than in-person events.


Corporate events can be a valuable tool for building connections, fostering high performance, and communicating important company messages. By carefully planning and executing events, companies can ensure that they are a success.


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