Peter has 25 years of Tech Sales and Executive Management experience. 

He founded Wooster Advisors 8 years ago to help early-stage and growth-stage technology companies with setting-up and growing Sales and Customer Success. He has advised over 85 venture-backed companies to date. 

Prior to Wooster Advisors, Peter was the Chief Revenue Officer for Marin Software, where he grew revenue from $0-$80 mill and was part of the Executive Management Team that completed a successful initial public offering (MRIN). Joining salesforce.com in 1999, he was the founding member of the sales organization (15th employee overall). Peter was responsible for Strategic Accounts as well as building the first ever SaaS sales team. He was at salesforce.com for 4+ years and was a member of the sales organization during the IPO.